Modern life entirely consists of communications. Wishing “Good morning” to colleagues - a simple example of intra-communication. News, published at the industry portal - an example of Internet communications. Interview published in the newspaper – PR communications. Billboard set opposite the office of competitors - advertising communications. Sponsorship of children's sport events - social communication.
All activities of the company consist of a set of communications, but only carefully planned, balanced set becomes a strong basis for the company's reputation.Reputation allows the company to promote its services and products to attract buyers or investors.
SVOBODA Group agency specializes in building a system of external and internal corporate communications. Effective advertising and PR campaign begins with careful study of the current state. Web site audit, checking of official company texts, analysis of corporate identity, study of the industry, assessment of competitors.
Then we develop a set of recommendations for addressing the identified gaps. Next – preparation of optimal media plan, writing press releases, holding press conferences, organization of corporate and client events, etc. All stages of the communication strategy are carefully monitored.
After all - most important in our work is effectiveness.
