Creation of a new brand for the St Petersburg Football Federation. The entire identity system was updated and adapted for contemporary communications formats and channels, especially digital media.

Rebranding

The core visual concept is based on the pentagon, the principal geometric element of a football. At its centre is a spire — a familiar symbol of St Petersburg’s defining landmarks: the Admiralty, the Peter and Paul Cathedral, Lakhta Center and the supporting columns of the Western High-Speed Diameter.

The new mark is simpler, more dynamic and more versatile. It represents the Federation’s transformation into a modern, relevant organisation that supports the development of football throughout St Petersburg. For professional sports audiences, the new mark symbolises growth and new professional heights.